The Cruise World Show and the Big Travel Fairs
One cruise show built for travel advisors, and two giant international fairs where cruise is part of a much bigger picture.
Get Free Cruise QuotesPeople who search for the cruise world show are usually looking for CruiseWorld, an annual event for travel advisors who sell cruises. It sits alongside two of the largest international travel fairs, ITB Berlin and WTM London, where cruise lines appear among airlines, hotels and tourism boards. Here is what each is and who it serves.
CruiseWorld 2026
According to CruiseWorld’s official site, CruiseWorld 2026 takes place on November 4–6, 2026, at the Broward County Convention Center in Greater Fort Lauderdale, Florida. It is organized by Northstar Travel Group, publisher of trade titles for travel professionals. The program is aimed at travel advisors: the site’s menus and testimonials are written for advisors and agency owners rather than for the public.
South Florida is home to many cruise line headquarters and to several of the world’s busiest cruise ports, which makes it an easy place for the lines’ own teams to meet the advisors who sell their cruises.
ITB Berlin and WTM London
ITB Berlin
One of the world’s largest travel trade fairs. Its site lists the next edition for March 16–18, 2027, at the Berlin Exhibition Grounds, with trade visitor tickets on sale.
WTM London
A global marketplace for travel professionals. Its next edition runs November 3–5, 2026, at ExCeL London.
These fairs cover every part of travel. Cruise lines, cruise ports and destination boards attend to meet tour operators and agencies, especially from European source markets, but the fairs’ own pages for their next editions do not highlight a dedicated cruise section. For a cruise-only focus, the Seatrade events and CruiseWorld are more relevant.
For Travel Advisors
- Choose shows by the suppliers and markets you sell, not by size.
- Book supplier meetings before you arrive.
- Use the education sessions; they often count toward line training programs.
- For the booth and exhibiting side of shows, read Cruise Travel Expos.
Thinking of becoming a cruise-selling advisor yourself? Be a Travel Agent explains how to start.
Consumers who want to meet cruise lines face to face will find more at public travel shows and agency cruise nights than at these trade events; our sister site Cruise Travel Expo lists the options.
Show Questions
What is the Cruise World show?
Searches for “cruise world show” usually mean CruiseWorld, a trade event for travel advisors organized by Northstar Travel Group. Its 2026 edition runs November 4–6 in Greater Fort Lauderdale, Florida.
Do ITB Berlin and WTM London cover cruises?
They are general travel trade fairs, so cruise is one of many sectors present. Their own pages for the next editions do not single out a cruise section.
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